The month of Shrawan, starting mid July, is held auspicious in the Nepali culture. The whole month is devoted to Shiva. Devotees visit the Shiva Shakti temples in different parts of Nepal. Women, young to elderly, married and unmarried, celebrate Shiva by wearing green (the color of nature in monsoon and the color of fertility), fasting and offering special prayers for long-life and harmony. Pashupatinath in Kathmandu is thronged by devotees during this month. Devout pilgrims of Bol Bam are also seen in saffron apparels all over the country during the month as the Himalayan region of Nepal is considered sacred especially in reference to ancient Shiva Shakti tales and legends. The first day of this month is the Sawane Sankranti, when families get together to enjoy good food and quality time.
Nepal Tourism Board is a national tourism organization of Nepal established in 1998 by an Act of Parliament in the form of partnership between the Government of Nepal and private sector tourism industry to develop and market Nepal as an attractive tourist destination. The Board provides platform for vision-drawn leadership for Nepal’s tourism sector by integrating Government commitment with the dynamism of private sector.